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Partnership between Betfred and Playtech Further Extended

The UK based bookmaker, Betfred Plc. and their online brand, Betfred.com has agreed to extend their partnership with software developer, Playtech Plc. The two companies have a long history of working together; they have been in partnership for around a decade. The new deal will see the companies working together till beyond 2020. Such a deal would ensure all Betfred customers will continue to receive the best performing gaming products and player experience in the industry.

Betfred – Playtech cooperation

The multi- year extension agreement includes both the renewal and extension of Playtech’s leading casino content and progressive jackpots. Additionally, the deal will also see that Betfred customers are given access to more than 600 of the industry’s best- performing online casino games. These include a wide host of branded titles from the Warner Bros. It will also feature consumer products on behalf of DC Entertainment. This will include titles such as the Batman Classic TV Series, Man of Steel from 2013, Ryan Reynold starrer Green Lantern from 2011 and two of the classis Superman movies – Superman, which was released in 1978 and Superman II that was released in 1980.

As part of the agreement, Betfred will also be taking part in an exclusive promotion that has been designed for Playtech licensee. This will be the Playtech’s exclusive licensee GBP 500,000 cash casino network promotion. The event will feature new iconic DC- branded film and television properties, which are scheduled to be launched at the end of February this year. The promotion is to run for four weeks. It will also run across a host of top Playtech content including Buffalo Blitz, a Playtech 6 reel slot game that is set in the North American grasslands, and Halloween Fortune II, a 5 reel and 25 pay- line slot title that features the same three witches as its prequel.

The agreement between Betfred and Playtech will also see the renewal of Playtech’s leading bingo, poker and live casino products. Betfred players will have access to all these products for the duration of the extension. These too have been extended for the same period as the previously mentioned software products.

Betfred - Playtech

Playtech comments

Mor Weizer, the CEO at Playtech Plc., said that he is very pleased that the companies have decided to extend the partnership contract and will be working together into the future. He also mentioned that the Betfred account is of personal significance to him as he himself had brokered the original deal ten years ago.

Weizer said, “We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”

Betfred comments

Rakesh Chablani, the Managing Director at Betfred Plc.’s Betfred.com, said, that this deal represented a very good beginning to the year for the company. He also praised Playtech for the outstanding products they have continually supplied.

He said, “Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”

About Playtech Plc.

Playtech Plc., the online gaming software giant that was founded in 1999 by Teddy Sagi in Tartu, Estonia. The company was established by including partners from the world of software engineering, multimedia and casino. They launched their first casino product in 2001. Playtech Plc. has come a long way since its inception. The company has done wonders to cement its reputation as a developer, designer and licensor of web and mobile software to the gaming industry. To name a few, they now provide their suite of products and services to big companies in the United Kingdom, including the likes of William Hill Plc., Bet 365 Group Ltd. and Labdrokes Plc. They also provide games in Italy, SNAI and SISAL (Sport Italia Società a Responsabilità Limitata), which translates to Italian Sport Limited Liability Company. In 2006, the company was successfully floated on the AIM market. It was valued at approximately USD 950 million.

About Betfred Ltd.

Betfred is a UK based bookmaker that was first also established as a single shop in Ordsall, Salford, in 1967. Named after one of its co-founders, Fred Done, the company has grown to own 1,370 betting shops across the country as of February 2016. The betting company that has been named one of the four to control the gambling market in the UK, is now being run by CEO John Haddock, with their head office in Birchwood, Warrington.

The bookie has signed several sponsorship deals over the years. Currently Betfred is the official betting partner of Wembley National Stadium and they operate betting booths for all England and Football Association matches. The company is also the official betting partner for the Tottenham Hotspur Football Club and sponsors the Haydock Park racecourse. The company sponsors races at the Kempton Park Racecourse, where they have an on course facility. Betfred is the main sponsors of three greyhound tracks. For four years between 2009 and 2012, the bookie sponsored the World Snooker Championship and they signed another deal to continue with the sponsorship between 2015 and 2017. In May 2016, it was announced that Betfred would take over sponsorship of The Scottish League Cup for 3 years; eight sections of five teams will play the round-robin starting in July 2016.


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