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Scientific Games to be Given Exclusive License for James Bond Slot Machine

The 25th James Bond movie might still be a work in progress but that does not mean companies have not already been lining up to acquire the rights to the brand. When the film does finally come to our screens, one can rest assured that any gaming or gambling tie- ins will come courtesy of Scientific Games Corp.

James Bond Slot Machine

The American software supplier has forged a new licensing agreement with the film franchise. They are to develop a range of omni- channel games. All of which will feature the fictional British Secret Service agent – James Bond. This new licensing agreement will not only give Scientific Games the rights to produce content based on the up- coming film but all other past and future Bond movies.

Six iconic actors have officially played the 007 character on the silver screen to date in existing James Bond films. This includes the likes of legendary actors such as Roger Moore, Sean Connery, Pierce Brosnan and most recently Daniel Craig. The firm also landed the rights to use all of these figures in their design.

Scientific Games deal

Under the terms of the arrangement, Scientific Games will be free to develop James Bond themed titles for lotteries, land- based gaming and social slots. The casino supplier has also confirmed that they will be releasing a range of omni- channel games. These will be distributed to their land- based casino, lottery and social casino partners.

The first James Bond- themed slot game is expected to be showcased as early as later this year. Scientific Games has promised to introduce the slot machine product at this year’s G2E event, which is to be held in October at the gambling capital of the world – Las Vegas.

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Comments on James Bond Slot Machine

Kevin Sheehan, the Chief Executive Officer at Scientific Games Corp. acknowledged that the James Bond title has been a particularly sought after brand for SG and their rivals.

He said, “The Bond franchise is clearly a long sought- after and incredibly exciting brand for our industry.”

He also mentioned that while the Ian Flemming titles are classics in their own right, the James Bond character remains a futuristic entity synonymous with action, sophistication and High- tech gadgets.

He said, “James Bond is synonymous with action, excitement, and next- generation technology.”

Sheehan concluded by saying that he is very excited about the new collaboration and hopes that the James Bond games continue to bring fans the same level of enjoyment as the books and films have for all these years.

He said, “We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”

The exclusive agreement that was inked between Scientific games Corp., EON Productions Ltd., Danjaq LLC and MGM Interactive Inc., gives Scientific Games the rights “to leverage all past and future” James Bond films, as well as “the films’ talent portraying James Bond,” the casino equipment maker said in a press release.

Ronald Perelman, the Chairman at Scientific Games Corp. admitted that the company had been vying for the contract for a while now. He went on to congratulate his CEO and his team for successfully acquiring the permit in the end.

He said, “We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights.”

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