LeoVegas Signs Leicester Tigers Sponsorship
One of the leading mobile casino brands, LeoVegas.com, has announced that they have entered into a sponsorship deal with one of the most successful rugby clubs in the world, Leicester Tigers.
Leo Vegas – Tigers deal
The company has been named the Official Betting and Gaming Partner of English rugby union team. The operator has signed a three- year deal with the club. The deal will include the online casino’s brand logo on the Leicester Tigers’ team shorts until the end of the 2018 – 2019 Aviva Premiership season. The logo will also appear on adult replica shorts for the 2017- 18 and 2018- 19 seasons.
Besides displaying their logo on the team’s uniform, the partnership will also give LeoVegas other opportunities. The will gain the right to promote their casino and sportsbook products during both live and pre-recorded television coverage of the team's matches. The agreement will also include official partner accreditation for LeoVegas. It will also allow them media space at the team’s 25,849 seat Welford Road Stadium. The LeoVegas brand will also be featured on match day tickets and VIP hospitality facilities. One pitch side perimeter board will be dedicated to LeoVegas duration of the 2016- 17 season. Starting from the 2017- 18 season, however, they will be featured on two boards. The company’s name and logo will also appear on all media backdrops for the rugby team.
Additionally, LeoVegas will be activating other aspects of the sponsorship deal. This will be done through a number of PR, social media and consumer engagement channels. These channels will allow the company the opportunity to really connect with Leicester Tigers supporters.
The sponsorship kicked off earlier this month in January 2017. It was marked by the Tigers’ home game against the Glasgow Warriors in the European Champions Cup. This partnership between LeoVegas and the Leicester Tigers marks one of the biggest sponsorship deals the operator has struck to date. The deal with the English rugby union team is a significant investment for the brand. However, it will allow the company the chance to cement itself in the sports betting market as a major player.
About Leicester Tigers
Leicester Tigers is home to several current England internationals players. This includes the likes of Ben Youngs, Manu Tuilagi and Dan Cole. The club also features a number of international sporting stars like Matt Toomua and J P Pietersen. Therefore undoubtedly, the kit sponsorship deal will now be able to give the brand more visibility. Their name will appear prominently during live broadcasts and highlights packages from Premiership and European games.
The opening match for Leicester Tigers against the Glasgow Warriors did not go in their favour. the Tigers lost with a score of 43 points to nothing. However, they happen to be England's most successful club since the introduction of league rugby in 1987. The team has won the English Premiership a record ten times. They have also appeared in nine successive finals between the years of 2005 and 2013.
Leo Vegas proud of the deal
Shenaly Amin, the UK and Ireland Country Manager for LeoVegas, mentioned that it was a great privilege for the operator to be in partnership with such a incredible team.
She said “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.”
She added, “To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we’re looking forward to becoming part of the Tigers Family.”
Andrea Pinchen, the Commercial Director for the Leicester Tigers also commented on the new sponsorship.
She said, “We have had the chance to meet with Leo Vegas at its Head Offices, and we were hugely impressed with the setup and its people. We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ Family recognises the strength in the Tigers brand. We look forward to working with Leo Vegas immensely.”
LeoVegas Gaming Ltd.
LeoVegas Gaming Ltd. is a Swedish mobile gaming company. They provide online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting options. LeoVegas casino provides world- class entertainment and offers more than 700 games on the mobile, tablet and desktop platform.
The company was founded in 2011 with the vision to create the ultimate mobile gaming experience. They have since experienced rapid growth. This has mainly been fueled by the exponential increase in smartphone and mobile device usage across the board. The company saw rapid growth both in 2014 and 2015. On the 13th of May 2016, a month before the UEFA Euro 2016 football tournament, they launched their sports betting product – LeoVegas Sport.
While the company – LeoVegas.com is headquartered in Stockholm, Sweden, the online casino and sports betting products are licensed and regulated under the service of the Maltese Lottery and Gaming Authority (MGA). The company also provides their services in the UK and are in compliance with the UK Gambling Commission requirements. Technical developments for LeoVegas are conducted by a further subsidiary, which is also based in Sweden.
LeoVegas mainly serves the United Kingdom and Nordic countries, namely Sweden, Norway and Finland. However, the company has a presence in many other countries around the world.
LeoVegas has become internationally recognised as a leader in mobile gaming and has won several prestigious industry awards over the last few years. These include EGR’s ‘Slot Operator of the Year 2015’, ‘Marketing Campaign of the Year’, ‘Innovation in Mobile and Tablet’, ‘Innovation in Casino’, ‘Affiliate Program of the Year’ and the International Gaming Award for ‘Casino Operator of the Year 2016’. EGR Power 50 List also ranks LeoVegas as the most influential mobile gaming operator.