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Playtech’s Native App Launched Through Bet 365

Bet 365 Group Ltd. has become the first operator in the world to go live with the new native mobile casino app by the global software development company, Playtech. The new native application allows users to access instant gameplay and improved speed and performance across all iOS and Android devices.

Customers from Bet 365 can look forward to downloading and playing games in a matter of seconds; with loading speeds that are up to three times faster than HTML5 equivalents, the app offers them instant access to a range of  the most immersive mobile gameplay experience that is available online today.

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Playtech’s Native App

The app that has already been rated five-stars by users on the iOS and Android platforms has received hundreds of reviews on their service; this includes rave reviews on the 100s of native games that can be accessed through the app. The games that can be accessed by Bet 365 players include classic casino titles and many of the latest slot games from Playtech. All the games, however, have been optimised for all types of devices, to allow players the chance to enjoy casino action no matter what device they choose to use.

Players also have the option to personalise their experience by grouping their favourite games in one location, while also taking full advantage of the industry’s biggest casino offers and cash rewards in a separate, dedicated promotions section.

Playtech’s latest app includes a new native lobby, which features a flexible, device-centric layout and configuration, as well as an improved image quality that allows players to navigate the application with ease.

The new casino app is an upgrade to the operator’s existing mobile casino application and is available to download from the App Store for iOS users; however, given that it is not a brand new product to the market, past and existing players can simply access the new games by updating to the new version of the app. Android users, on the other hand, can download the app by visiting the site –

Native App at bet365 casino

Playtech COO on the launch

Shimon Akad, the COO at Playtech, said, “Research, including a recent Nielsen report, suggests that 89 per cent (vs. c.11 per cent browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.”

He also added, “Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players. The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

Christian H Bogstrand, the Chief Executive Officer at Bet 365, said, “We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”


Playtech is a global software development company that was founded in 1999 in Tartu, Estonia. It is now a market leader both in the gambling and financial trading industries. Headquartered in the Isle of Man, the company is listed on the Main Market of the London Stock Exchange. Playtech has offices in more than 13 countries and territories, including the UK, Israel, Bulgaria, Estonia, Ukraine, Philippines, Sweden, Germany, Gibraltar, Latvia, Cyprus and Russia that employs a total of 5000 people collectively.

The company has been awarded more than 130 licenses from around the world, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries and new entrants opening operations in newly-regulated markets.  They are the market leaders in software and services supplies for the gambling industry with intelligence driven gambling software offerings, including casino, live casino, bingo, poker and sports betting.

Playtech is the pioneer of Omni-channel gambling that offers their operators and their customers, a seamless, anytime, anywhere experience across any product, any channel, be it online, mobile or retail, and any device using a single account and single wallet through Playtech ONE; it also provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division is run through the subsidiary Markets Limited which was formerly called TradeFX. Markets Limited is an established and growing online CFDs broker and trading platform provider that operates the brand Its B2C focused offering is available in more than 100 countries and in more than 25 languages; they hold licenses in the EU and South Africa.

Bet 365 Group Ltd.

Bet 365 Group Ltd. is one of the global, market leading, online gambling groups that are based in Stoke-on-Trent in the United Kingdom. The company, which was founded in 2000, now enjoys more than 19 million customers in almost two hundred countries.

Bet 365 offers sports betting, poker, casino, games and bingo services; as well as video streams on sporting events. The company also offers an on-course bookmaking services.

The site for Bet 365 is available in seventeen different languages and supports transactions in a variety of payment methods for up to 28 different currencies. The company has been praised by their local MP for being “a Great British success;” not only do they offer well-paying jobs in the country they also pay due taxes to the UK government, money which is then channelled into other useful projects.

Bet 365 won the “Operator of the Year” award at the eGaming Review Operator Awards in 2010 and was ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. Bet 365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. E-Gaming Review magazine has ranked Bet 365 the number one Internet gaming company for 2010, 2011 and 2012, as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.

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