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Ladbrokes Coral Launch New TV advert Campaign for Gala Bingo in the UK

The newly consolidated Ladbrokes Coral Plc. has launched a new television advertisement for their Gala Bingo product. The advertisement campaign has been created to endorse its UK- facing online bingo site. The commercial will retain several features that fans have come to associate with Gala Bingo, while introducing a few exciting new options.

The company has gone to great lengths to develop an interesting commercial message video for the brand. The fresh advertisement will be aired across the UK across all major TV channels, including ITV, ITV Be and Channel 5. The message will be aired from the 10th of March this year.

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Gala Bingo

GalaBingo.com, which claims to be the Number one bingo site in the UK, features a marching band, a 20 foot bingo cake, a bingo buggy and an army of ‘happy makers’ in the TV campaign. The video also depicts a bingo- themed world; all of which is shown with the signature tune “Ga la la” playing in the background. The advertisement video ends with an open invitation to all the viewers to ‘play happy’ at GalaBingo.com.

Newcastle based, Cravens creative agency is responsible for the exciting new commercial. Cravens, which was founded in 1946, claims to be the oldest independent advertising agency in the UK. The company is the also the one who got the nation dancing to the now familiar tune of Gala Bingo in the first place.

The objective of the new campaign was to build on the brand’s ‘play happy’ message. They also manage to portray Gala Bingo as a ‘happy maker’ in the eyes of the viewers. The highly catchy “Ga la la” song, which has been a staple of the brand’s TV adverts for some time now, remains a central theme even in the new video. This new campaign, however, took things one step further and sought to convey the truly fun- filled journey that bingo fans across the UK can experience on their site.

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Comments from Gala

The Brand Director from Gala Bingo, Angus Nisbet, highlighted how Cravens has delivered outstanding brand recognition for Gala Bingo with the tune. Their many advertisement campaigns for the company from the past that feature well- known celebrities, as well as lesser known actors and actual bingo players can all be seen singing along to the “Ga la la” tune.

Nisbet explained, “In previous adverts, we’ve had the cast of Coronation Street and Emmerdale perform a karaoke version of the Ga la la song; hairdressers, gardeners, football fans and swimmers form a huge, happy choir; and even real players reveal what their ‘Ga la la’ would be.”

The new advertisement helps highlight Gala Bingo’s mission to spread joy with everything they do. The new video has everyone hopping and skipping along a yellow brick path that is supposedly leading up to “where happiness can be found.” On top of that, the brand’s new “bingo buggy” is revealed in the commercial. The video shows players taking spins on it to discover exclusive games and experiences, which cannot be found anywhere else on the internet.

New agency for Ladbrokes Coral

Advertising champions, Cravens creative agency, was also responsible for Ladbrokes Coral’s September campaign. Gala Coral had launched a three month long multi- channel advertising campaign to support the launch and growth of their newly released Coral Vegas App. The project was undertaken by Cravens in collaboration with Moving Picture Company (MPC). MPC has been attributed with the creation of the Sher Khan character in The Jungle Book. The campaign presented an elusive “electric tiger” that could be seen prowling around dark city streets in the video. This was meant to represents how fast and easy it is to navigation through the Coral Vegas App and its features.

The online bingo operator has been in collaboration with the creative company since 2014.

Phil Coverdale MD of Cravens mentioned how he is very pleased with the success of the commercial campaigns so far. The jingle Cravens created has managed to creep into the minds of thousands of people across the country, reminding them of Gala Bingo when they think of online gaming. He also mentioned that there is huge scope for growth for this partnership between Ladbrokes Coral and Cravens in the future.

He said, “Our happy journey with GalaBingo.com continues to be a joyful and successful partnership that keeps going from strength to strength. The gaming category has huge scope to create exciting and memorable creative that demands attention.”

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