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Yggdrasil Games Announces a New Deal with Bet 365

The Malta based online and mobile gams provider, Yggdrasil Gaming, has announced that they have entered into a new deal with Bet365; the gaming solution provider confirmed that according to the terms of the deal, the entire portfolio of slot games from Yggdrasil Gaming will now be live on the Bet365 site.

Yggdrasil Gaming and Bet365 initially agreed on the deal, to provide the online casino operator with their full product suite, earlier this year, in the month of February. The integration of their product with the Bet365 system was quick, within a short few months, the slots have been made live and can now be accessed through the Bet365 website. Yggdrasil Gaming will be serving Bet365 under their Gibraltar and UK licenses.

Bet365 customers will now be able to instantly enjoy new releases by Yggdrasil Gaming; the new releases currently on offer include games such as Bicicleta; a 5 reel, 25 pay line football themed slot game that can be played on desktop, mobile and tablet devices from 25 pence to GBP 50 for a spin, Wicked Circus, a 5 reel, 10 pay line video slot game, which is set inside a circus caravan that can be played across all web and mobile devices for between 10 pence and GBP 10 per spin and Seasons, a 5 reel, 20 pay line slot game, set in a beautiful nature themed woodland, the game comes with a quartet of special wild symbols that represent each of the four seasons and players can enjoy this game for as little as 20 pence per spin.

According to the deal between the casino operator and software provider, Bet365 will also benefit from the collection of promotional tools, the award winning gaming developer has to offer; this includes products such as Boost and the Infinite API gamification solution.

Yggdrasil boasts a collection of promotional tools that can take gamification to the next level; they have launched an innovative automated tournament and raffle feature within their in-game client that gives players the opportunity to participate in various leader-board competitions; the leader board will display a list of pick’n click games. As all of this will be included within the game client, there will be no need for operators to steer customers away to external websites displaying the leader-boards. These tools function to provide exceptional acquisition and retention of players, giving operators the chance to create a more competitive environment within the games. All this and other features such as Super Free Spins, the unique concept which has proven to be hugely popular with both players and operators since their launch, are part of ‘Boost,’ Yggdrasil’s collection of promotional tools.

Fredrik Elmqvist, the Chief Executive Officer at Yggdrasil Gaming, said, “There is no bigger name in online gaming than Bet365, so we are delighted to announce that Yggdrasil’s games are now live on yet another of the world’s leading operators.”

“We have worked extremely hard to ensure a swift and seamless integration, and it has been a pleasure to work with bet365. Delivering on huge deals such as this confirms Yggdrasil’s position as the fastest growing provider in the industry,” he added.

Yggdrasil Gaming Ltd.

Yggdrasil Gaming Ltd., the market leading provider of online and mobile casino games, RNG lottery content and live lotto, is headquartered in Malta, with offices in several other locations in Europe. They have been making waves in the online gaming industry, over the past couple of years; having signed some of the biggest operators in the business, such as Betsson Group, Cherry, CO-Gaming, Gaming VC, LeoVegas, Mr Green, Vera&John, and Unibet. Yggdrasil recently won the award for “Slot Provider of the Year” at the 2016 EGR B2B Awards and the award for “Software Supplier of the Year” at the 2016 International Gaming Awards, as well as the award for “Software Rising Star” at the 2015 EGR B2B Awards.

Yggdrasil Gaming’s portfolio of products include video slots, classic and video scratch games, 3D video keno games, instant lotto express, live studio lotto, and pooled progressive jackpots. All these services are available across a multitude of platforms, including the traditional desktop platform and the more popular mobile services.

The company has also recently launched a number of new innovations – iSENSE 2.0, which is an HTML5 framework that allows operators to launch games simultaneously on desktop and mobile platforms, Infinite API that helps the operators to boost their customer engagement, Super Free Spins, which is a new promotional concept that enables online casinos to giveaway as many free spins as they wish to award their players; the product also allows the casinos to provide different number of free spins to members of different segments of their player-base.

Yggdrasil has launched a daily live lottery draw from Malta, with a Eur 2.5 million guaranteed, progressive jackpot.

The company offers a wide range of popular casino games, which include Chibeasties, Cyrus the Virus, Cazino Zeppelin, Jokerizer, Winterberries, Reef Run, pooled progressive slot game Joker Millions and The Dark Joker Rizes; all of which will now be made available for Bet365.

Bet365 Group Limited

Bet365 Group Limited is one of the global, market leading, online gambling groups that are based in Stoke-on-Trent in the United Kingdom. The company, which was founded in 2000, now enjoys more than 19 million customers in almost two hundred countries.

Bet365 offers sports betting, poker, casino, games and bingo services; as well as video streams on sporting events. The company also offers an on-course bookmaking services.

The site for Bet365 is available in seventeen different languages and supports transactions in a variety of payment methods for up to 28 different currencies. The company has been praised by their local MP for being “a Great British success;” not only do they offer well-paying jobs in the country they also pay due taxes to the UK government, money which is then channelled into useful projects.

Bet365 won the “Operator of the Year” award at the eGaming Review Operator Awards in 2010 and was ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. Bet365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. E-Gaming Review magazine has ranked Bet365 the number one Internet gaming company for 2010, 2011 and 2012, as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.

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