Yggdrasil and Specialist Casino Casumo Sign New Deal
Yggdrasil Gaming, one of the leading providers on online and mobile casino gaming technology, has entered into a partnership with the specialist casino, Casumo. The deal will see a partnership between the two companies; where Yggdrasil will be responsible for providing content for the mobile based operator.
New tools at Casumo Casino
Under the agreement, Yggdrasil will provide Casumo with a selection of slots and promotional tools. Customers at Casumo would be able to access titles such as Monkey King, the 5 reel, Win All Ways slot, which can be played from as little as GBP 0.25 to GBP 125 per spin and Big Blox, another 5 reel, 243 ways to win slot, which is available to play on desktop, mobile and tablet devices from as little as GBP 0.25 to GBP 100 for one spin, as well as many other games.
BOOST and BRAG
As part of the deal, Casumo will also benefit from Yggdrasil’s Infinite API, the ‘BOOST’ collection of promotional tools, and the new ‘BRAG’ social media tools.
Yggdrasil boasts the BOOST collection of promotional tools that can take gamification to the next level; they have launched an innovative automated tournament and raffle feature within their in-game client that gives players the opportunity to participate in various leader-board competitions; the leader board will display a list of pick’n click games. As all of this will be included within the game client, there will be no need for operators to steer customers away to external websites displaying the leader-boards. These tools function to provide exceptional acquisition and retention of players, giving operators the chance to create a more competitive environment within the games. All this and other features such as Super Free Spins, the unique concept which has proven to be hugely popular with both players and operators since their launch, are also part of Yggdrasil’s BOOST collection of promotional tools.
BRAG, is another one of Yggdrasil’s promotional tools that allow players to replay their winning spins and share them on social media. BRAG is expected to help Yggdrasil’s B2B partners increase their online profile. This player facing subsection of the BOOST collection of promotional tools is also expected to improve the operators’ organic social media volume.
Casumo on Social Media
The new promotional tool allows customers to watch the replays of winning spins from their Yggdrasil slot games and share them with friends and fans on social channels, such as Facebook and Twitter. The feature also has a built in alert that encourages players to share these replays on their social media accounts, serving as a reminder to the player that this new feature is available and at the same time offers them the opportunity to share their win with their friends, while promoting the casino on the side.
The Chief Executive at Casumo, Oscar Simonsson, said “At Casumo we always want to provide the best user experience to our players and we feel Yggdrasil will help out with that promise.”
Fredrik Elmqvist, the Chief Executive at Yggdrasil Gaming Ltd., added, “We love working with operators that provide us with constant creative challenges, it keeps us on our toes, motivated and competitive.”
“Casumo’s passion for gamification and customer engagement is shared by Yggdrasil and I’m sure our Infinite API and BRAG social media tools will help them continue their impressive growth,” he added.
Yggdrasil Gaming Ltd.
Yggdrasil Gaming Ltd., the market leading provider of online and mobile casino games, RNG lottery content and live lotto, is headquartered in Malta, with offices in several other locations in Europe. They have been making waves in the online gaming industry, over the past couple of years; having signed some of the biggest operators in the business, such as Betsson Group, Cherry, CO-Gaming, Gaming VC, LeoVegas, Mr Green, Vera&John, Videoslots.com and Unibet. Yggdrasil recently won the award for “Slot Provider of the Year” at the 2016 EGR B2B Awards and the award for “Software Supplier of the Year” at the 2016 International Gaming Awards, as well as the award for “Software Rising Star” at the 2015 EGR B2B Awards.
Yggdrasil Gaming’s portfolio of products include video slots, classic and video scratch games, 3D video keno games, instant lotto express, live studio lotto, and pooled progressive jackpots. All these services are available across a multitude of platforms, including the traditional desktop platform and the more popular mobile services.
The company has also recently launched a number of new innovations – iSENSE 2.0, which is an HTML5 framework that allows operators to launch games simultaneously on desktop and mobile platforms, Infinite API that helps the operators to boost their customer engagement, Super Free Spins, which is a new promotional concept that enables online casinos to giveaway as many free spins as they wish to award their players; the product also allows the casinos to provide different number of free spins to members of different segments of their player-base.
The company also offers a wide range of popular casino games, which include Chibeasties, Cyrus the Virus, Cazino Zeppelin, Jokerizer, Winterberries, Reef Run, pooled progressive slot game Joker Millions and The Dark Joker Rizes.
Casumo is a technology start-up that was founded in early 2012. The gamified online casino site aims to change what the common perception of an online casino is today. The mobile focused operator allows players on their site adopt a character, also called a Casumo that then takes the players on missions to compete for rewards such as trophies, free spins and bonuses. Throughout the missions the player has to ensure the Casumo is kept happy. The services of the privately held company can be accessed through the website, www.casumo.com. Headquartered in Malta, the company was founded with just 20 employees at the start and now boasts a much bigger team, which is constantly growing.